Daniel Nikko Cruz – Welcome to my Portfolio

Hi, I'm Daniel Cruz
Web Developer Web Designer UX/UI Designer Graphic Designer On-page SEO Technical SEO |

GRAPHIC
DESIGNER

WEBSITE
DEVELOPER

About Me

Let's bring your Ideas come to life and elevate your online success!

Hello. I’m Daniel, and I’m a web developer, graphic designer, and IT professional who enjoys building websites that not only look good but also work well.

You can also call me a web developer, web designer, graphic designer, UI/UX designer, SEO specialist, or any other function-title defined by the market.

I’ve developed 40+ websites across industries including home services, digital marketing, fitness, roofing, and dental. I primarily work with WordPress, along with HTML, CSS, JavaScript, Wix, Squarespace, and other website builders.

My experience includes business websites, e-commerce stores, booking systems, membership sites, LMS platforms, and online catalogs, with a focus on speed, SEO, security, and user experience. I also previously led and mentored a team of three web developers.

About Me

Let's bring your Ideas come to life and elevate your online success!

Hello. I’m Daniel, and I’m a web developer, graphic designer, and IT professional who enjoys building websites that not only look good but also work well.

You can also call me a web developer, web designer, graphic designer, UI/UX designer, SEO specialist, or any other function-title defined by the market.

Work Experience

Website Developer,
Graphic Designer
& SEO Specialist

GV Radios Network Corp. (GVFM 99.1 & GVAM 792)September 2019 - July 2020

IT Technician (On-site)

Manage computer systems (hardware, software, and networks)
Troubleshoot and maintain computer systems, hardware, software, and network equipment
Develop and implement IT policies and procedures for compliance. Manage data backup and recovery systems for business continuity
Provide technical support to radio station staff and maintain technical equipment
Ensure quality of broadcasts and maintain the studio-to-transmitter link. Troubleshoot and perform maintenance or repairs
Maintain accurate equipment maintenance and repair records

Innovative Homecare Solutions, Inc.July 2021 - September 2022

IT Specialist (On-site)

Perform desktop system maintenance and upgrades and create instructional procedures for troubleshooting
Configure physical and softphones for employees
Design graphic content for marketing ads, social media posts, printed materials, and company collateral
Create brand-appropriate artwork across various media
Publish SEO-optimized blog content on the company website
Provide technical support to clients, customers, and employees
Develop and enhance the company website

Live Hydration Spa | Ful-time Client (Unique Genius VA Agency)September 2022 - March 2023

WordPress Web Developer (Remote)

Develop, customize, and maintain WordPress websites for 27 franchise locations
Design responsive, location-specific landing pages, sales pages, and lead generation websites focused on user experience and conversions
Configure website forms, pop-ups, tracking scripts, and marketing automation tools
Optimize website performance, security, accessibility, and SEO best practices
Troubleshoot website issues, perform ongoing maintenance, and ensure high availability across projects
Collaborate with clients to gather requirements and deliver custom web solutions
Develop new website pages and location-specific landing pages for franchise and multi-location businesses

Larison Media | Ful-time Client (Unique Genius VA Agency)January 2025 - December 2023

Graphic Designer & Website Editor (Remote)

Designed graphics for social media while fo lowing each client's brand guidelines for 15 clients.
Created simple video edits and marketing assets for different campaigns.
Updated content and made website edits in WordPress, Squarespace, and Wix.
Design responsive landing pages, sales pages, and lead generation websites focused on user experience and conversion.
Uploaded blogs, images, and new website content as requested.
Worked with the marketing team to make sure designs stayed consistent across a l platforms

Transactional | Full-time Client (Formerly Collaborate Pros)April 2023 - June 2026

Website Developer & SEO QA (Remote)

Develop responsive website from Figma designs.
Created flexible content layouts using ACF to simplify ongoing website management.
Migrate websites from staging to live website between hosting providers using cPanel.
Configure website forms, pop-ups, tracking scripts, and marketing automation tools.
Maintain website security, perform updates, and remove malware when needed.
Configured email accounts, databases, SSL certificates, and backups.
Managed domain and hosting configurations.
Implement technical and on-page SEO best practices across client websites.
Audit SEO blogs and location niche SEO blogs once a month for 40-50 clients, making sure they follow best SEO practices such
as word count, geotagged images, meta desc and meta title SEO and AEO optimized.
Improve website speed, performance, and Core Web Vitals with PageSpeed Insights.
Optimize website performance using WP Rocket, Nitropack, image optimization, lazy loading, caching, and Core Web Vitals
best practices.
Conduct technical SEO audits using Screaming Frog, Semrush, Google Analytics (GA4), Google Search Console, and SE Ranking
to identify crawl, indexing, and performance issues, then coordinate fixes with SEO and Page Indexing teams.
Configured Cloudflare DNS, SSL, caching, and CDN to improve website security and page load performance.

Unique-Genius VA AgencyㅤㅤㅤㅤPart-time (Internal/In-house)September 2022 - July 2026

Website Developer / Web Designer, On-page SEO & HubSpot specialist (Remote)

Build and maintain WordPress websites for multiple client accounts, delivering responsive, SEO-friendly websites that support
lead generation and ongoing marketing initiatives.
Design responsive landing pages, sales pages, and lead generation websites focused on user experience and conversion.
Implement CRM integrations, including HubSpot, Stripe Payment and other third-party marketing platforms.
Configure website forms, pop-ups, tracking scripts, and marketing automation tools.
Optimize website performance, Core Web Vitals, accessibility, and technical SEO while maintaining website security and long
term stability.
Create and optimize SEO content, including blogs, AI-assisted articles, meta titles, meta descriptions, keyword research, blog
scheduling, page indexing, and internal linking.
Troubleshoot website issues, perform maintenance, and ensure high availability across projects.
Collaborate with clients and internal team to gather requirements and deliver custom web solutions.
Configured email accounts, databases, SSL certificates, and backups.
Improve website speed, performance, and Core Web Vitals with PageSpeed Insights.
Managed domain and hosting configurations.

Work Experience

Full-time

Website Developer,
Graphic Designer
& SEO Specialist

GV Radios Network Corp. (GVFM 99.1 & GVAM 792)September 2019 - July 2020

IT Technician (On-site)

Manage computer systems (hardware, software, and networks)
Troubleshoot and maintain computer systems, hardware, software, and network equipment
Develop and implement IT policies and procedures for compliance. Manage data backup and recovery systems for business continuity
Provide technical support to radio station staff and maintain technical equipment
Ensure quality of broadcasts and maintain the studio-to-transmitter link. Troubleshoot and perform maintenance or repairs
Maintain accurate equipment maintenance and repair records

Innovative Homecare Solutions, Inc.July 2021 - September 2022

IT Specialist (On-site)

Perform desktop system maintenance and upgrades and create instructional procedures for troubleshooting
Configure physical and softphones for employees
Design graphic content for marketing ads, social media posts, printed materials, and company collateral
Create brand-appropriate artwork across various media
Publish SEO-optimized blog content on the company website
Provide technical support to clients, customers, and employees
Develop and enhance the company website

Live Hydration Spa | Ful-time Client (Unique Genius VA Agency)September 2022 - March 2023

WordPress Web Developer (Remote)

Develop, customize, and maintain WordPress websites for 27 franchise locations
Design responsive, location-specific landing pages, sales pages, and lead generation websites focused on user experience and conversions
Configure website forms, pop-ups, tracking scripts, and marketing automation tools
Optimize website performance, security, accessibility, and SEO best practices
Troubleshoot website issues, perform ongoing maintenance, and ensure high availability across projects
Collaborate with clients to gather requirements and deliver custom web solutions
Develop new website pages and location-specific landing pages for franchise and multi-location businesses

Larison Media | Ful-time Client (Unique Genius VA Agency)January 2025 - December 2023

Graphic Designer & Website Editor (Remote)

Designed graphics for social media while fo lowing each client's brand guidelines for 15 clients.
Created simple video edits and marketing assets for different campaigns.
Updated content and made website edits in WordPress, Squarespace, and Wix.
Design responsive landing pages, sales pages, and lead generation websites focused on user experience and conversion.
Uploaded blogs, images, and new website content as requested.
Worked with the marketing team to make sure designs stayed consistent across a l platforms

Transactional | Full-time Client (Formerly Collaborate Pros)April 2023 - June 2026

Website Developer & SEO QA (Remote)

Develop responsive website from Figma designs.
Created flexible content layouts using ACF to simplify ongoing website management.
Migrate websites from staging to live website between hosting providers using cPanel.
Configure website forms, pop-ups, tracking scripts, and marketing automation tools.
Maintain website security, perform updates, and remove malware when needed.
Configured email accounts, databases, SSL certificates, and backups.
Managed domain and hosting configurations.
Implement technical and on-page SEO best practices across client websites.
Audit SEO blogs and location niche SEO blogs once a month for 40-50 clients, making sure they follow best SEO practices such
as word count, geotagged images, meta desc and meta title SEO and AEO optimized.
Improve website speed, performance, and Core Web Vitals with PageSpeed Insights.
Optimize website performance using WP Rocket, Nitropack, image optimization, lazy loading, caching, and Core Web Vitals
best practices.
Conduct technical SEO audits using Screaming Frog, Semrush, Google Analytics (GA4), Google Search Console, and SE Ranking
to identify crawl, indexing, and performance issues, then coordinate fixes with SEO and Page Indexing teams.
Configured Cloudflare DNS, SSL, caching, and CDN to improve website security and page load performance.

Unique-Genius VA AgencyㅤㅤㅤㅤPart-time (Internal/In-house)September 2022 - July 2026

Website Developer / Web Designer, On-page SEO & HubSpot specialist (Remote)

Build and maintain WordPress websites for multiple client accounts, delivering responsive, SEO-friendly websites that support
lead generation and ongoing marketing initiatives.
Design responsive landing pages, sales pages, and lead generation websites focused on user experience and conversion.
Implement CRM integrations, including HubSpot, Stripe Payment and other third-party marketing platforms.
Configure website forms, pop-ups, tracking scripts, and marketing automation tools.
Optimize website performance, Core Web Vitals, accessibility, and technical SEO while maintaining website security and long
term stability.
Create and optimize SEO content, including blogs, AI-assisted articles, meta titles, meta descriptions, keyword research, blog
scheduling, page indexing, and internal linking.
Troubleshoot website issues, perform maintenance, and ensure high availability across projects.
Collaborate with clients and internal team to gather requirements and deliver custom web solutions.
Configured email accounts, databases, SSL certificates, and backups.
Improve website speed, performance, and Core Web Vitals with PageSpeed Insights.
Managed domain and hosting configurations.

Portfolio

What I Provide

Web Developement

I build custom, high-performing websites that look great and work seamlessly. From responsive design to integrations, I create websites tailored to your needs and built to help your business grow.

View Website Portfolio

Graphic Design

I create eye-catching graphics that bring your brand to life. From logos to marketing materials, I design visuals that communicate your message, connect with your audience, and make your brand stand out.

View Graphic Design Portfolio

Web Design

I design visually engaging, user-friendly websites that bring your vision to life. With a focus on clean design and great user experience, I create websites that help your brand stand out and connect with your audience.

View Website Portfolio

SEO/Ranking

I help improve your website’s visibility and search rankings through effective SEO strategies. From keyword optimization to content and technical SEO, I focus on driving more organic traffic and helping your business get found online.

Softwares & Platforms

Softwares and Platforms I am proficient

Goal Driven
I am deeply committed to surpass expectations and achieving excellence through a focused approach.
Problem Solver
I take a proactive and resourceful approach, analyzing challenges, identifying solutions, and implementing effective strategies to overcome obstacles and achieve successful outcomes.
Creative
Imaginative and innovative individual with a unique ability to think outside the box, bringing fresh ideas and imaginative solutions to any project or problem.
Trustworthy
I consistently uphold the highest standards of integrity, ensuring that confidential information is handled with utmost care. With a commitment to honesty and transparency, I deliver on promises and can be relied upon to maintain confidentiality and trust.
Independent
I thrive on taking ownership of tasks, making sound decisions, and effectively managing projects with minimal supervision. With strong initiative and adaptability, I am self-motivated to achieve exceptional results in every endeavor.

Skill

My Skill

I possess a diverse range of expertise, including web design, development, and search engine optimization. With an eye for aesthetics and a goal-oriented mindset, I create engaging digital experiences that leave a lasting impression. Explore my portfolio to witness the skills that can elevate your online presence.

Web Development

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Web Design

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Graphic Design

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On-Page SEO

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Technical SEO

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